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Writing in your workspace publishes to two places at once: the Blog section of your profile, and the Open Therapy blog.
The Writing screen with a New post button, counts of 2 published posts, 1 draft and 2,046 total reads, a list of four posts each with its state and read count, a panel listing where posts appear, and a panel of suggestions for what gets read

Drafts and published posts sit in one list, with reads counted against each

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Two kinds of post

Updates appear under Practice updates on your profile. Only posts carry a topic and reach the central blog.
The public list of one therapist's posts, each with a title, topic, date and read time

Everything you've published, at one address you can share

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Where a post appears

  • The Blog section of your public profile
  • The Open Therapy blog, under your topic, in the feed readers can filter to therapist writing
  • Search results, with your name on the byline and a link to your availability
The five topics are Therapy 101, Costs & rebates, Anxiety & stress, Kids & families and For therapists. A practice update can be filed under No topic.
The public Open Therapy blog headed The part nobody explains before you book, with a line saying it is written by the therapists you can book in the directory, and a lead article on what therapy actually costs in Australia filed under Costs and rebates with a byline, date and four-minute read time

The Open Therapy blog, where a reader can filter to a topic or to the latest writing

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Writing one

1

Pick the type

Post or practice update. Changeable later.
2

Add a cover photo

Required to publish. Describe it in the alt field.
3

Write the title and standfirst

One or two sentences on the card and in search results. Required, up to 400 characters.
4

Write the body

Plain text with light markup: ## heading, - bullet, > quote, [text](/link) link. Word count and read time update as you type.
5

Choose a topic and tags

Three or four tags is plenty.
6

Save a draft, or publish

Save draft keeps it to yourself. Publish goes live in both places.
A draft saves with anything. Publishing needs a title, standfirst, cover photo and at least 20 words.
There’s no scheduling. A future Date changes the date shown, not when the post goes live, and nothing publishes a post sitting under the Scheduled filter. Publish it yourself on the day.

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What it does for being found

A post is a page about a question somebody is typing into a search engine, with your name on it and your availability one click away. So write specifically:
  • The question you answer three times a week in a first session
  • What clients get wrong about your discipline
  • What actually happens in an assessment
  • When someone should, and shouldn’t, come to you
Read time is calculated from the body.

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What can’t go in a post

A post is advertising your service. Section 133 of the Health Practitioner Regulation National Law applies, as it does to reviews. Don’t publish:
Nothing screens a post before it goes live. The advertising rules are your professional obligation, and breaches are a matter for Ahpra rather than for us.
Content that breaches the rules can be removed. If you’re unsure whether something is a testimonial, treat it as one.

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Writing about distress

If you write about suicidal thinking, self-harm, trauma or crisis, carry the crisis lines in the post itself. Emergency services on 000. Lifeline on 13 11 14. See Getting help.