> ## Documentation Index > Fetch the complete documentation index at: https://docs.opentherapy.app/llms.txt > Use this file to discover all available pages before exploring further. # Writing > Publishing posts and practice updates, and the advertising rules that govern them. **Writing** in your workspace publishes to two places at once: the **Blog** section of your profile, and the Open Therapy blog. The Writing screen with a New post button, counts of 2 published posts, 1 draft and 2,046 total reads, a list of four posts each with its state and read count, a panel listing where posts appear, and a panel of suggestions for what gets read ## Two kinds of post | | | | ------------------- | ------------------------------------------------------------- | | **Post** | Writing on your subject that sits in a topic and stays useful | | **Practice update** | Hours, rooms, groups, fees. Short, and it ages out | Updates appear under **Practice updates** on your profile. Only posts carry a topic and reach the central blog. The public list of one therapist's posts, each with a title, topic, date and read time ## Where a post appears * The **Blog** section of your public profile * The Open Therapy blog, under your topic, in the feed readers can filter to therapist writing * Search results, with your name on the byline and a link to your availability The five topics are **Therapy 101**, **Costs & rebates**, **Anxiety & stress**, **Kids & families** and **For therapists**. A practice update can be filed under **No topic**. The public Open Therapy blog headed The part nobody explains before you book, with a line saying it is written by the therapists you can book in the directory, and a lead article on what therapy actually costs in Australia filed under Costs and rebates with a byline, date and four-minute read time ## Writing one Post or practice update. Changeable later. Required to publish. Describe it in the alt field. One or two sentences on the card and in search results. Required, up to 400 characters. Plain text with light markup: `##` heading, `-` bullet, `>` quote, `[text](/link)` link. Word count and read time update as you type. Three or four tags is plenty. **Save draft** keeps it to yourself. **Publish** goes live in both places. A draft saves with anything. Publishing needs a title, standfirst, cover photo and at least 20 words. | | | | --------------------- | ------------------------------------------------------------ | | **Unpublish** | Back to a draft | | **Delete** | Removes it. Either way, a shared URL stops working | | **Pin to my profile** | Holds one post at the top of your writing regardless of date | | **Date** | What the card and the byline show | There's no scheduling. A future **Date** changes the date shown, not when the post goes live, and nothing publishes a post sitting under the **Scheduled** filter. Publish it yourself on the day. ## What it does for being found A post is a page about a question somebody is typing into a search engine, with your name on it and your availability one click away. So write specifically: * The question you answer three times a week in a first session * What clients get wrong about your discipline * What actually happens in an assessment * When someone should, and shouldn't, come to you Read time is calculated from the body. ## What can't go in a post A post is advertising your service. Section 133 of the *Health Practitioner Regulation National Law* applies, as it does to [reviews](/therapists/reviews-and-advertising-rules). Don't publish: | | | | ------------------------------------------ | -------------------------------------------------------------------------- | | A testimonial | Not a client's words, not a paraphrase, not "one client told me" | | A claim of superiority | "Australia's leading", "the best", "more effective than" | | A misleading or unverifiable claim | A success rate, a cure rate, a stated outcome | | An unreasonable expectation of benefit | A promise about how someone will feel or how long it will take | | An inducement without a statement of terms | "Free first session" without saying what the terms are | | Identifiable case material | A composite is still identifiable if the person would recognise themselves | | Advice aimed at an individual | Write general information. A post cannot assess anyone | Nothing screens a post before it goes live. The advertising rules are your professional obligation, and breaches are a matter for Ahpra rather than for us. Content that breaches the rules can be removed. If you're unsure whether something is a testimonial, treat it as one. ## Writing about distress If you write about suicidal thinking, self-harm, trauma or crisis, carry the crisis lines in the post itself. Emergency services on 000. Lifeline on 13 11 14. See [Getting help](/getting-help).